tag:blogger.com,1999:blog-3430855842259460422024-03-13T13:38:13.222-07:00Roohi's BlogAnonymoushttp://www.blogger.com/profile/04876827749262361038noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-343085584225946042.post-42240867018995013152016-11-26T02:14:00.001-08:002016-12-01T03:01:22.285-08:00BENEFITS OF SALES REPRESENTATION AND CONSULTING FOR INDEPENDENT HOTELS<div dir="ltr" style="text-align: left;" trbidi="on">
<div align="justify" class="western" lang="en-US" style="line-height: 106%; margin-bottom: 0.28cm;">
<span style="font-size: small;">Basing on deep analysis and
research, it has been shown that it does not need a lot of effort to
understand the challenging amount of difficulties an</span><span style="color: black;"><span style="font-size: small;">
independent hotel experience while trying to boost its sales. This
issue does not come alone, since there are other components
contributing to it, such as:</span></span></div>
<ul>
<li>
<div align="justify" lang="en-US" style="line-height: 105%; margin-bottom: 0.28cm;">
<span style="color: black;"><span style="font-size: small;">Customers
Segmentation based on their profile – Can one independent hotel
understand and accurately segment the guests’ profile?</span></span></div>
</li>
<li>
<div align="justify" lang="en-US" style="line-height: 105%; margin-bottom: 0.28cm;">
<span style="color: black;"><span style="font-size: small;">Customer
needs and satisfaction – Can they possess all necessary tools to
survey and drew up results in terms of custom satisfaction level? </span></span>
</div>
</li>
<li>
<div align="justify" lang="en-US" style="line-height: 105%; margin-bottom: 0.28cm;">
<span style="color: black;"><span style="font-size: small;">Costs
versus revenues – Do they qualify in terms of financial
management?</span></span></div>
</li>
<li>
<div align="justify" lang="en-US" style="line-height: 105%; margin-bottom: 0.28cm;">
<span style="color: black;"><span style="font-size: small;">Channels
of communication – How can an independent hotel market itself
through different communication channels? Should a PR get hired?
What would be the related costs and revenue on investment balance in
terms of marketing expenses?</span></span></div>
</li>
</ul>
<div align="justify" class="western" lang="en-US" style="line-height: 106%; margin-bottom: 0.28cm;">
<span style="color: black;"><span style="font-size: small;">There
are a lot of other challenges to be added to the list when you run an
independent hotel that might be possibly working with your own staff
and cannot add any more value to the hotel from the outside
environment. From our wide research on the area there have been
observations that being independent means being limited to the locale
profile you are settled in, but in the meantime, it appears that it
is commonly accepted that limitation is not doing any good to the
hospitality business. As per experienced researches results,
differentiation stands just into the “Value added services and
Products”. </span></span>
</div>
<div align="justify" class="western" lang="en-US" style="line-height: 106%; margin-bottom: 0.28cm;">
<span style="color: black;"><span style="font-size: small;">What
does it mean to maintain an approach of collaboration with an
</span></span><span style="font-size: small;">outsourced hotel
sales representation and consultancy provider? - Upon our accurate
observations, there seem to be no doubts; the representation and
consultancy approach would answer and provide a solution to the
majority of the questions listed at the very beginning of this blog.</span></div>
<div align="justify" class="western" lang="en-US" style="line-height: 106%; margin-bottom: 0.28cm;">
<a href="https://www.blogger.com/null" name="_GoBack"></a>
<span style="font-size: small;">An outsourced hotel sales
representation and consultancy provider is being considered as an
experienced help that supports the </span><span style="color: black;"><span style="font-size: small;">expansion
of the independent hotel sales force in order to acquire maximum
potential, not only locally but as well on a countrywide basis. This
expansion possibility and enhancement is sustained by the powerful
strategies of an outsourced sales and marketing solution provider.
Hospitality market in Mumbai and Pune contributes maximum share, yet
is at cut throat competition as it is. Hospitality business
entrepreneurs are expected to step out of their horizon and seek help
from an outsourced companies and consultancy that is experienced in
this area and as per our case studies, will help them in boosting
sales.</span></span></div>
<div align="justify" class="western" lang="en-US" style="line-height: 106%; margin-bottom: 0.28cm;">
<span style="color: black;"><span style="font-size: small;">Another
strength evaluated is the fact that through its network of influence
and connections, the outsourced hotel sales representation and
consultancy provider would achieve the top customers that cannot be
reached through hotel’s own human resources and sales staff. This
would mean the establishment of a proper balance of revenue regarding
returns on the investment. </span></span>
</div>
<div align="justify" class="western" lang="en-US" style="line-height: 106%; margin-bottom: 0.28cm;">
<span style="color: black;"><span style="font-size: small;">Working
with an outsourced hotel sales representation and consultancy
professional must probably involve gaining from their mindset,
acquired from previous experiences in the same area of expertise, but
with different brands and cultures. It would mean avoiding extra
expense on traveling for knowledge sharing that still wouldn’t be
enough taking into consideration that it would be a single person
experience. It has been shown in different articles from related
professionals of this area that the dedicated team of an outsourced
hotel sales representation and consultancy provider would bring
outside successful histories in your market and sales plan. </span></span>
</div>
<div align="justify" class="western" lang="en-US" style="line-height: 106%; margin-bottom: 0.28cm;">
<span style="color: black;"><span style="font-size: small;">We have
been looking for similar experiences throughout this specific
industry portals and representatives experience sharing and the main
results achieved success stories. Practically, once bringing it all
together just by listing the benefits: sales, marketing, the sphere
of influence and revenue; the positive impact and wide-open insight
an outsourced hotel sales representation and consultancy provider
delivers to the independent hotel entrepreneur and its management is
remarkable.</span></span></div>
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<span style="font-family: "calibri" , serif;">Rahul Verma @ ROOHI</span><br />
<span style="font-family: "calibri" , serif;"><a href="http://roohihotels.com/i" style="font-family: "Times New Roman"; line-height: normal; text-align: left;">ROOHIHOTELS.COM</a></span></div>
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Anonymoushttp://www.blogger.com/profile/04876827749262361038noreply@blogger.com0tag:blogger.com,1999:blog-343085584225946042.post-2132476069835469662016-11-26T02:10:00.003-08:002016-12-01T03:01:10.564-08:00ADVANTAGES TO ACQUIRE NEW MARKET FOR INDEPENDENT HOTELS<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="western" style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">The
hotel industry is a vital mechanism that to properly function needs
that all its components should be healthy and fully active. But,
taking into consideration the economic difficulties the world economy
is facing nowadays, the hospitality industry hasn’t been left
intact, meaning that proper management is confronted with a lot of
challenges. There is a range of issues to be maintained under
control; starting from financial management to human resources, sales
and up to administrative issues. From different interviews and
surveys of various actors in this market, it seems that these tasks
do become especially difficult when trying to manage them only with
the independent hotel internal staff.</span></div>
<div class="western" style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">Instead,
reviews and surveys do show that hiring a hotel marketing and
consulting company solves all these problems. It seems that external
companies help you grow not only in the home country but also help
you to tap global or new markets invariably. They help you to create
uniqueness in your work leading to quick recognition and a well
knitted customer base. The right kind of attractions near Mumbai and
Pune locations specifically with relevant social media coverage in
these places will help the independent hotel to grow invariably.</span></div>
<div class="western" style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">We
have settled a list of five common reasons expressed from these
researches that prove that hiring a hotel marketing and consulting
company will help you grow your business and acquire new markets:</span></div>
<ol>
<li>
<div style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">Hotels
Marketing and Consulting companies are always showing in a drive for
ideas. They try to help in sustaining the hotel industry by
providing uniqueness to your independent hotels, that others may not
deliver in the market segment.</span></div>
</li>
<li>
<div style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">Maintaining
customer relations is a priority for any industry and outsourcing
this bit to a marketing and consulting company is a healthy deal.
They prepare particular lists of data, which is well researched.
This data helps them to reach customers in the home country as well
as globally.</span></div>
</li>
<li>
<div style="line-height: 115%; margin-bottom: 0.35cm;">
<a href="https://www.blogger.com/null" name="_GoBack"></a>
<span style="font-family: "calibri" , serif;">Also, research shows that marketing and
consulting company takes care of all the online and offline
promotion modes. From choosing technology, digital marketing, brands
identity and creatives, marketing services and advertisement,
reaching new avenues and tapping Mumbai and Pune markets, they take
it all. There well organised structure helps you to reach the zenith
of hospitality.</span></div>
</li>
<li>
<div style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">These
marketing and consulting companies keep a record of all the major
locations in nearby Mumbai and Pune where the independent hotels can
expand their business with premium revenue.</span></div>
</li>
<li>
<div style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">Apart
from the above features, marketing and consulting companies are
considered as well as a help in maintaining good credit scores and
developing long term customer base. This enhances the goodwill of
the independent hotels.</span></div>
</li>
</ol>
<div class="western" style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">From
different professional reports and vivid actors as well, developing
and sustaining in the hotel industry is no cake walk. However, it
looks like these marketing and consulting companies make a maximum of
their efforts to bring such hotels at the top of the review lists.</span></div>
<div class="western" style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">Common
opinion of the experts in the hospitality industry is that the major
reasons for the outperformance of independent hotels by outsourcing
marketing and consulting companies are:</span></div>
<ul>
<li>
<div style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">More
personalised and customer-oriented approach.</span></div>
</li>
<li>
<div style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">Additional
efforts to create unique and specific to consumer’s need.</span></div>
</li>
<li>
<div style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">Minimal
cost and maximum revenue generation capacity as they are managed
independently.</span></div>
</li>
<li>
<div style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">Zeal
to tap new markets as they concentrate on personalization of
services.</span></div>
</li>
<li>
<div style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">The
marketing and consulting companies provide an original, innovative
idea to enter the new market zone so as to enhance the regional
growth overall.</span></div>
</li>
</ul>
<br />
<div class="western" style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">Currently,
the scope of independent hotels is much better established than the
chain of hotels. The zeal to tap new markets is not confined to
luxury hotels but also to the low budgeted hotels. The external
marketing and consulting companies prepare a definitive plan of
action that helps the independent hotel, whether low or budgeted or
luxury to make the maximum by infusing minimal costs. </span></div>
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<span style="font-family: "calibri" , serif;"><br /></span></div>
<div align="right" class="western" style="line-height: 115%; margin-bottom: 0.35cm;">
<a href="https://www.blogger.com/null" name="_GoBack"></a>
<span style="font-family: "calibri" , serif;">Rahul Verma @ ROOHI</span><br />
<span style="font-family: "calibri" , serif;"><a href="http://roohihotels.com/i" style="font-family: "Times New Roman"; line-height: normal; text-align: left;">ROOHIHOTELS.COM</a></span></div>
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Anonymoushttp://www.blogger.com/profile/04876827749262361038noreply@blogger.com0tag:blogger.com,1999:blog-343085584225946042.post-80969748962580110302016-11-26T02:06:00.001-08:002016-12-01T03:02:00.918-08:00REVENUE MANAGEMENT<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="western" style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">If
just by glancing to the hospitality business market around, it can be
noticed that there is a certain amount of lack in terms of
representation. The hospitality business is not yet properly seen as
a product to be marketed and sold. It seems as if the local
independent hotels are not yet able to accept the idea that visitors
aren’t willing to search and claim, it appears that they would
rather prefer receiving offers from experienced professionals. </span>
</div>
<div class="western" style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">It
has been studied the impact of proper sales representation and its
impact on the revenues generally speaking. And, yes, it resulted that
there is a strong connection between these two components of revenue
management. But, are the independent hotel sales human resources
equipped with proper techniques of driving sales towards the best
revenue management?</span></div>
<div class="western" style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">From
different researches developed in the area, external companies who
provide marketing and consulting services play a vital role in the
current competitive scenario. Such companies with their innovative
strategies in the sales and marketing representations of independent
hotels enhance the revenue generation methodology in an organised and
well projected manner.</span></div>
<div class="western" style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">If
we turn to history, over the years many independent hotels have
outsourced the revenue building tools, techniques and management to
other external companies to bring dynamism in the workings of the
business. The most important factor that keeps any business
lubricated is finance or revenue. The external marketing and sales
management companies seem to understand the need for enhancement of
revenue opportunities. Their well-trained team of experts assist you
to reach the zenith of success by cutting down the competition by
maintaining sync between the cost-benefit analyses.</span></div>
<div class="western" style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">These
external companies follow the simple mantra- “Innovation is the
mother of invention”, they try to bring the specialised, innovative
revenue generating tools in your business of independent hotels to
upgrade the sales and marketing strategies to the maximum level. </span>
</div>
<div class="western" style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">By
analysing their general organisational structure, it seems that these
external companies carry a team of experts who will assist their
clients in designing sales and marketing strategies with their
expertise in the Hospitality industry. Further, the process of
revenue generation mechanism is revised periodically with exclusive
mechanisms to analyse the credibility of the existing structure with
the new structure introduced. Post which, suitable improvements on
the structure are taken care of.</span></div>
<div class="western" style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">User
experience shows that professionally trained team of experts make
every attempt to guide the clients’ in the best possible manner to
raise their financial projections. It will assist them in minimising
expenses so as to raise the financial avenues.</span></div>
<div class="western" style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">From
economical articles and reports, we notice that hospitality industry
around and in Mumbai/Pune is very competitive. To stay in the
competition and to improve your sales entrepreneurs must have the
best marketing team working for them. The external/outsourcing sales
representation companies work with an idea of revenue strategy at an
initial level on the one hand, and a dynamic make-over of the revenue
generating tools on the other hand. They help to shape the revenue
strategies to combat the national as well as international
competitive challenges in the minimal span of projected time.</span></div>
<div class="western" style="line-height: 100%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;"><span lang="en-US">The
general services provided by such external / outsourcing companies
under sales and marketing services fall broadly into the following
categories as per our wide observations: </span></span>
</div>
<ul>
<li>
<div style="line-height: 100%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;"><span lang="en-US">Sales
and Marketing Management Techniques</span></span></div>
</li>
<li>
<div style="line-height: 100%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;"><span lang="en-US">Sales
representations & Marketing management and Services</span></span></div>
</li>
<li>
<div style="line-height: 100%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;"><span lang="en-US">Regional
Sales</span></span></div>
</li>
<li>
<div style="line-height: 100%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;"><span lang="en-US">Generating
leads & promoting hotel reservation </span></span>
</div>
</li>
<li>
<div style="line-height: 100%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;"><span lang="en-US">Audits
& verifications under Sales and Marketing </span></span>
</div>
</li>
<li>
<div style="line-height: 100%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;"><span lang="en-US">Maintaining
Public Relations (PR)</span></span></div>
</li>
</ul>
<div class="western" style="line-height: 115%; margin-bottom: 0.35cm;">
<span style="font-family: "calibri" , serif;">These
external companies allow independent hotels management to concentrate
on other departments and let the revenue management department be
handled under their consultancy. No matter what size your independent
hotel is of, revenue management is an area which always enhances your
sales and marketing position.</span></div>
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<a href="https://www.blogger.com/null" name="_GoBack"></a><span style="font-family: "calibri" , serif;">Rahul Verma @ ROOHI</span><br />
<span style="font-family: "calibri" , serif;"><a href="http://roohihotels.com/i" style="font-family: "Times New Roman"; line-height: normal; text-align: left;">ROOHIHOTELS.COM</a></span></div>
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Anonymoushttp://www.blogger.com/profile/04876827749262361038noreply@blogger.com0