Basing on deep analysis and
research, it has been shown that it does not need a lot of effort to
understand the challenging amount of difficulties an
independent hotel experience while trying to boost its sales. This
issue does not come alone, since there are other components
contributing to it, such as:
-
Customers Segmentation based on their profile – Can one independent hotel understand and accurately segment the guests’ profile?
-
Customer needs and satisfaction – Can they possess all necessary tools to survey and drew up results in terms of custom satisfaction level?
-
Costs versus revenues – Do they qualify in terms of financial management?
-
Channels of communication – How can an independent hotel market itself through different communication channels? Should a PR get hired? What would be the related costs and revenue on investment balance in terms of marketing expenses?
There
are a lot of other challenges to be added to the list when you run an
independent hotel that might be possibly working with your own staff
and cannot add any more value to the hotel from the outside
environment. From our wide research on the area there have been
observations that being independent means being limited to the locale
profile you are settled in, but in the meantime, it appears that it
is commonly accepted that limitation is not doing any good to the
hospitality business. As per experienced researches results,
differentiation stands just into the “Value added services and
Products”.
What
does it mean to maintain an approach of collaboration with an
outsourced hotel
sales representation and consultancy provider? - Upon our accurate
observations, there seem to be no doubts; the representation and
consultancy approach would answer and provide a solution to the
majority of the questions listed at the very beginning of this blog.
An outsourced hotel sales
representation and consultancy provider is being considered as an
experienced help that supports the expansion
of the independent hotel sales force in order to acquire maximum
potential, not only locally but as well on a countrywide basis. This
expansion possibility and enhancement is sustained by the powerful
strategies of an outsourced sales and marketing solution provider.
Hospitality market in Mumbai and Pune contributes maximum share, yet
is at cut throat competition as it is. Hospitality business
entrepreneurs are expected to step out of their horizon and seek help
from an outsourced companies and consultancy that is experienced in
this area and as per our case studies, will help them in boosting
sales.
Another
strength evaluated is the fact that through its network of influence
and connections, the outsourced hotel sales representation and
consultancy provider would achieve the top customers that cannot be
reached through hotel’s own human resources and sales staff. This
would mean the establishment of a proper balance of revenue regarding
returns on the investment.
Working
with an outsourced hotel sales representation and consultancy
professional must probably involve gaining from their mindset,
acquired from previous experiences in the same area of expertise, but
with different brands and cultures. It would mean avoiding extra
expense on traveling for knowledge sharing that still wouldn’t be
enough taking into consideration that it would be a single person
experience. It has been shown in different articles from related
professionals of this area that the dedicated team of an outsourced
hotel sales representation and consultancy provider would bring
outside successful histories in your market and sales plan.
We have
been looking for similar experiences throughout this specific
industry portals and representatives experience sharing and the main
results achieved success stories. Practically, once bringing it all
together just by listing the benefits: sales, marketing, the sphere
of influence and revenue; the positive impact and wide-open insight
an outsourced hotel sales representation and consultancy provider
delivers to the independent hotel entrepreneur and its management is
remarkable.